FYI: ( The linkster believes that when you try and rely on marketing and advertising gimmicks to pump up their funds, a smart fund investor puts on his/her running shoes and run as fast as you can away from Allianz.) With all that money going into passive funds, how do you prop up your active managers? At Allianz Global Investors, they’re trying sneakers.
Senior executives at the asset management unit of German insurer Allianz SE are touring the firm’s 14 offices globally, handing out white running shoes. The campaign is part of a marketing and branding effort by the 513 billion-euro ($595 billion) firm to emphasize its role as active asset manager, at a time when few investors believe stock pickers are worth the extra fees over low-cost index funds.
AGI is so confident that it can offer additional value that the firm recently slashed the management fee on some funds in return for a performance fee that will only kick in if the fund beats its benchmark.
Regards,
Ted
https://www.fa-mag.com/news/how-to-revive-active-fund-management--agi-is-trying-sneakers-39856.html?print
