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'Active' By Another Name

FYI: Smart-beta strategies are one of the hottest investment trends in exchange-traded funds; ETF.com estimates there are nearly 1,000 of these funds.

Using the term “smart beta” as a catchall for strategies like fundamental indexing or factor-based investing, these strategies are rules-based, and aim to deliver better risk-adjusted returns than traditional market-cap-weighted indexes. Some people in the ETF industry say smart-beta strategies have the benefits of active management, but have the low costs associated with indexing.
Regards,
Ted
http://www.etf.com/publications/etfr/active-another-name?nopaging=1
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