FYI: ETF investors care about cost. A lot. They care about cost more than brand name, more than exposure—even more than the return of the fund in which they've invested.
That's one of the more eye-popping conclusions found in Charles Schwab's 2018 ETF Investor Study, an online survey of 1,500 ETF investors released Tuesday.
Regards,
Ted
http://www.etf.com/sections/features-and-news/what-etf-investors-want?nopaging=1
