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John Waggoner: Advisers Seek Guidance On ETFs

FYI: Financial advisers have one big question for the ETF industry: How the heck do you use these things, anyway? And the question is coming more frequently as smart-beta and multifactor ETFs proliferate.
Regards,
Ted
https://www.google.com/search?source=hp&ei=DdsgW_e6O8rZjwTrxZGgCg&q=Advisers+seek+guidance+on+ETFs&oq=Advisers+seek+guidance+on+ETFs&gs_l=psy-ab.3...2439.2439.0.3604.3.2.0.0.0.0.72.72.1.2.0....0...1.2.64.psy-ab..1.1.48.6..35i39k1.48.4BJ14LiN4ko
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