FYI: There’s a cycle in the finance world whereby good ideas become products, which sell well and spur demand for more good ideas. Current case in point: the cycle involving investable factors.
“Factors” is the catch-all term for the mechanisms that drive asset prices, and factors are being discovered almost as quickly as they can be packaged and sold to the waiting public.
Regards,
Ted
https://review.chicagobooth.edu/finance/2018/article/300-secrets-high-stock-returns