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Q&A With Wesley Gray, CEO, Alpha Architect ETF's: Smart Beta Is Not For Sissies

FYI: Standing eight feet tall, a grizzly bear towers over Wesley Gray’s home office. The taxidermy—which came with the house—serves as a totem, reminding Gray that bear markets can creep up and maul investors at any time.

“We like to joke that we kill bear markets,” he says. “That’s why we keep it.”

Gray runs Alpha Architect, an asset manager based in Broomall, Penn., a suburb of Philadelphia. The firm has $1 billion under management, including $465 million in five exchange-traded funds. Its ETFs focus on value and momentum stocks—aiming to capture the well-documented effects of those “factors” in producing market-beating returns.
Regards,
Ted
https://www.barrons.com/articles/smart-beta-is-not-for-sissies-1526299200?mod=hp_highlight_1
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