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Smart-Beta Vs. Factor Funds: What's The Difference?

FYI: The two terms are often used interchangeably, but that approach overlooks important nuances. And by missing those nuances, advisors and investors could be making some costly errors by their lack of understanding.
Regards,
Ted
http://www.etf.com/sections/features-and-news/smart-beta-vs-factor-funds-whats-difference?nopaging=1
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