FYI: While it got lost in the shuffle of other things yesterday, we wanted to provide a quick update on the latest monthly sales figures of Ford F-Series trucks through the month of April. Sales of trucks are important for two reasons. First, as evidenced by the recent announcement by Ford that it would stop producing most car models in the North American markets and opt instead for SUVs and trucks, trucks are a higher margin ticket. More importantly, though, trucks are often purchased by small businesses and contractors, so they provide a good read on the health of the small business sector. Based on these sales totals, small businesses continue to do well. In the month of April, Ford sold 73,104 F-Series trucks, which ranks as the best April since 2000 and the fourth best since 1996.
Regards,
Ted
https://www.bespokepremium.com/think-big-blog/ford-truck-sales-nearing-record-pace/
