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Chuck Jaffe: 'Personalized Benchmarks’ Would Bring Index Revolution Full Circle

FYI: The funny thing is that an individualized or personalized index fund is, effectively, what investors can put together on their own, simply buying-and-holding individual stocks and funds in a mix built to mesh with their values and investment preferences.
Regards,
Ted
https://www.seattletimes.com/business/personalized-benchmarks-would-bring-index-revolution-full-circle/
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