FYI: (This is a follow-up article)
An unlikely superstar is emerging in the battle for ETF supremacy: the professor.
Over the last six months, the $3.6 trillion U.S. exchange-traded fund industry has plucked several prominent academics out of the classroom and put them on the corporate payroll. OppenheimerFunds has appointed a brain trust to help generate and validate ideas for new products. Research Affiliates, a strategy and index creator, hired a Duke University scholar as a partner and senior advisor. And one college professor on the outskirts of Boston even started his own fund.
Regards,
Ted
https://www.investors.com/etfs-and-funds/etfs/etfs-tap-academics-to-lure-assets-add-smarts-to-smart-beta/
