FYI: SOMETIMES WE DON’T GIVE KIDS enough credit. Last week, my first-grader reminded me of this fact. On a trip to CVS, he was looking through the drink cooler, when he asked, “What’s Smartwater?” Before I could answer, he started with his own commentary. Seeing the price tag—which was more than double that of the regular water next to it—he wondered, “Why’s it smart? It’s just water. Is it really going to make me smart?”
This made me realize something: As consumers, we’re pretty skilled when it comes to spotting inflated prices and exaggerated marketing claims. My son proved that we have these abilities by age seven, if not earlier. But when it comes to the investment world, unfortunately, it is not as easy to make these distinctions. I see at least two reasons for that.
Regards,
Ted
http://www.humbledollar.com/2018/03/pouring-cold-water/
