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Smart Beta’s Foundation Problem

FYI: We trust our life savings to financial quants who impress us because we don’t understand them. Quantitative research provides a voluptuous cushion of reassurance, but what if it’s all based on bad science?

Factor-beta investors are full of passionate intensity, but we’ve read so many deceptive reports that we get misled into thinking we know something, when in fact we have no more insight into smart beta than a parrot into its profanities.
Regards,
Ted
http://www.etf.com/sections/features-and-news/smart-betas-foundation-problem?nopaging=1
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