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ETF Industry Ripe For Consolidation

FYI: Have you ever wondered what goes into determining whether an idea is good enough to become an ETF? As the ETF market continues to expand with new product launches almost every few days, one could argue it doesn’t take much to turn someone’s ideation into another exposure trading as an ETF.
Regards,
Ted
http://www.etf.com/sections/etf-strategist-corner/why-etf-industry-ripe-consolidation
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