FYI: Emotion is a powerful influence and can affect
our
behavior in ways that are illogical or even harmful.
However, emotions are what make us human. While
emotional experiences cover a broad spectrum, fear
is often thought to be the most powerful and primal.
Perhaps this is why people have loss aversion when thinking about investing that is, the pain of losing
outweighs the joy of winning.
No doubt, fear is powerful, but so is joy.
Regards,
Ted
https://www.morganstanleyfa.com/public/projectfiles/onthemarkets.pdf
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