FYI: There are many factors that go into making a new ETF successful, and being from a well-established top-tier ETF issuer isn’t necessarily one of them.
That’s one of the key findings in VIRTU’s latest study into ETF asset trends.
A look at the 33 most successful ETFs to come to market in the past two years shows that almost 80% of these funds aren’t from any of the top five ETF issuers—iShares, Vanguard, State Street, PowerShares and Charles Schwab. (Success here is defined as a new ETF that’s gathered at least $200 million in assets in its first two years, is profitable, liquid and is performing well.)
Regards,
Ted
http://www.etf.com/sections/features-and-news/behind-success-new-etfs?nopaging=1
