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Advisers at Leading Discount Brokers Win Bonuses to Push Higher-Priced Products

edited January 2018 in The Bullpen
WSJ: "At Fidelity, Schwab and TD Ameritrade, employees win extra pay and other incentives to put clients in products that are more lucrative for them, and the firm."

• "advisers at some of the biggest discount brokerage firms make more money if they steer clients toward more-expensive products"
• "Clients hear the representative doesn’t work on commissions, and they think that means a rep doesn’t work on incentives"
• "You’re omitting certain facts that the client would probably appreciate understanding"
• "Fidelity representatives... earn more than twice as much... on choices that typically generate higher annual fees"
• "At Fidelity, sales incentives not only enhance pay directly but also help representatives win “Achiever” bonuses that can be tens of thousands of dollars a year."
• "At Schwab, employees can win an award including a trip to such destinations as Florida or Hawaii; for advisers, performance is measured partly by sales volume in certain products."

Just a few of the interesting points made in this WSJ article.
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