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What Do Investors Value, Ethics Or Returns? Startup Bets On Both

FYI: It used to be a choice: follow your conscience or chase returns. But now one Southern California startup is betting its strategies can deliver both kinds of value -- market and ethical.
Regards,
Ted
https://www.bloomberg.com/news/articles/2017-12-18/what-do-investors-value-ethics-or-returns-startup-bets-on-both
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