FYI: e’re all the cocktail party guy. Just by reading this, you’ve set yourself into a rarefied universe of people who know that the initials E, T and F can stand for something other than early termination fees (ETF) or electronic funds transfers (EFT) or (and I’ve actually heard this) a splinter genre of electronic dance music (EDM).
Based on surveys we regularly do of our readership both here and for our magazine, the ETF Report, chances are, you’re a financial advisor, a sophisticated individual investor, or you work in the asset management business.
You are really not the ones who have a problem. The people with the problem are most likely your clients.
Regards,
Ted
http://www.etf.com/sections/blog/talking-clients-about-etfs
