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Yes, but Kitces complaint was that advisors were getting blindsided in TDA's move toward retail investors. He asked for more time and/or other advisor business models. In the long run, it doesn't look like any tweaks are going to help the DIY investor (though Kitces did suggest leaving the old ETFs on the NTF list as one possible fix).
Regarding NTF funds/ETFs in general, one of Kitces pleas says it all:
"Just stop all these fake, 'You get free ETFs, but you really don’t because we make money on the back-end. And if we can’t make money off on the back-end we’ll change the ETF lineup until we do.'"
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Regarding NTF funds/ETFs in general, one of Kitces pleas says it all:
"Just stop all these fake, 'You get free ETFs, but you really don’t because we make money on the back-end. And if we can’t make money off on the back-end we’ll change the ETF lineup until we do.'"