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Investing By Betting On The Sponsors Of Sports

FYI: (This is a follow-up article)
Jim Kozimor, a sportscaster for NBC in the San Francisco Bay Area, has long marveled over the wealth of the teams and leagues he has covered.

About three years ago, he asked Nick Fullerton, a friend who is a financial planner, how they could make money off those teams and leagues even though almost none of them are publicly held.
Regards,
Ted
https://www.nytimes.com/2017/10/13/business/mutfund/investing-betting-sponsors-sports.html?rref=collection/issuecollection/Mutual Fund Quarterly&action=click&contentCollection=Business Day&module=Collection&region=Marginalia&src=me&version=issue&pgtype=article
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