FYI: As noted in a post earlier today, Consumer Confidence for the month of September came in slightly weaker than expected. Within each month’s report, there are a number of ways confidence levels are broken out which always uncovers some interesting trends. Two of the most interesting ways to track sentiment is by looking at both income and age.
Starting with income levels, there was a real disparity in month/month changes in September. While lower income and higher income consumers saw their confidence levels increase (lower income) or stay steady (upper income), confidence among consumers with incomes of between $35K and $50K plummetted to its lowest level since last October. A lot of President Trump’s base comes from this income group, so if their confidence levels continue to decline, it could spell further trouble for the President in the polls.
Regards,
Ted
https://www.bespokepremium.com/think-big-blog/living-in-the-basement-watching-netflix-losing-its-appeal/
