FYI: Active managers want a piece of the massive inflows into the ETF industry, especially since flows to mutual funds and other actively managed accounts continue to dwindle.
And they’re using smart beta to secure a toehold in the industry. Although the style may be called “smart beta,” the active manager strategies vary, and they’re promoting their approaches as a way to stand out.
Regards,
Ted
http://www.etf.com/publications/etfr/starting-scratch-etfs?nopaging=1
