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In Texas, A $5B Shop Crosses Off One Brand For Another: Capstone Becomes Crossmark

TedTed
in The Bullpen
FYI: Yesterday Capstone Financial
Services [profile] president and
CEO Mike Kern confirmed that the
Houston, Texas-based shop is
changing its name to Crossmark
Global Investments. The firm,
which advises the Steward Funds
series of mutual funds, is pitching the
new brand as representing "the
intersection of clients' values and
their investment choices."
The new brand embodies the fi
Regards,
Ted
http://www.mfwire.com/common/artprint2007.asp?storyID=56881&wireid=2
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