FYI: When choosing a website to advertise on, looks can be deceiving.
Would you be surprised to learn that roughly 40% of traffic to the website Jezebel is male, even though its tagline is “Celebrity, Sex, and Fashion for Women”?
Just because a website makes content for a specific audience – say women or baby boomers – doesn’t mean that other groups won’t find and consume it too. If you could walk into a brick-and-mortar version of your favorite news site, what would you see? Mostly women? Millennials? Would you be surprised with what you found?
Regards,
Ted
https://www.quantcast.com/blog/ranking-websites-by-demographics/
