FYI: Many great American companies have risen to become behemoths over the decades. Many of those great names also have fallen from grace. Sometimes after a company falls from grace, it almost doesn’t even matter to investors what a company says or does.
Investors love good stories. They love earnings. They love growth. They love dividends. And if those qualities aren’t quite there, investors at least want some stability. Sometimes companies become unstable enough that no one cares about their story any more. Even their actions become ignored after things get this bad. There is a common term used in the media for this: losing the narrative.
When companies lose their narrative they almost begin to be heard about, and almost never in a positive light, by everyone except for the company’s management. This is also when a company becomes a short seller’s dream.
Regards,
Ted
http://247wallst.com/investing/2017/07/25/11-great-american-companies-that-have-totally-lost-control-of-their-narrative/print/
