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FYI: Today Exponential ETFs is rolling out an ETF that targets companies based on the value of their brands. The Brand Value ETF (BVAL) tracks an index developed by Brandometry that is driven by a survey of perceptions about various companies’ brands. BVAL comes with an expense ratio of 0.65% and lists on the NYSE Arca exchange. Regards, Ted http://www.etf.com/sections/daily-etf-watch/etf-watch-brand-value-fund-debuts?nopaging=1
