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Measuring Smart Beta ETF Performance

FYI: There are many reasons investors may want to consider smart-beta ETF strategies in their portfolios. But perhaps the biggest reason is the most straightforward―the possibility of better returns.

That's the main selling point smart-beta ETF issuers use to market these products, and at least to some extent, the academic research backs them up.
Regards,
Ted
http://www.etf.com/sections/features-and-news/measuring-smart-beta-etf-performance?nopaging=1
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