FYI: One could easily make the argument that Rob Arnott, founder and CEO of Research Affiliates, is the face of smart-beta indexing. In addition to his firm's own indexes, he has partnered with index providers such as FTSE, Russell, S&P Dow Jones Indices and Citigroup to create benchmarks based on his research, and frequently appears at conferences and in the media to speak about the Fundamental Index concept.
Regards,
Ted
http://www.etf.com/sections/features-and-news/arnott-its-relatively-easy-beat-market?nopaging=1