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After 88 Years, A $250 Billion Philly Original Switches Names

FYI: (This is a follow-up article)
Philadelphia-based Delaware Investments, one of the few U.S. mutual fund brands to survive the Great Depression and Wall Street cycles of booms, busts and marketing fads, is adopting the name of the fund group's Australian owner for most of its business.

Owner Macquarie Group Ltd. is renaming the company as Macquarie Investment Management. Its mutual funds and separately-managed accounts will still be called Delaware, "given the firm's strong name recognition among retail investors in the U.S.," the company says.
Regards,
Ted
http://www.philly.com/philly/blogs/inq-phillydeals/After-88-years-a-Philly-oriignal-drops-its-name.html
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