"When stock investors talk about returns, what do they mean?
The returns from a stock come in two forms: price changes and dividends. That sounds simple enough.
But when you read about a stock's "return," what are you looking at? Price changes only? Dividends only? Price changes +dividends? Total returns if you reinvest the dividends?
It's not always obvious."
From David VanKnapp at SeekingAlpha.
https://seekingalpha.com/article/4060830-chocolate-vanilla?uprof=46&isDirectRoadblock=false
