FYI: Behavioral finance is the study of human behavior and how that behavior leads to investment errors, including the mispricing of assets. The field has provided many important insights that we can use to improve investor behavior and produce better investment results. If investors are made aware of their biases and the negative impact those are likely to have on their returns, they are more likely to change their behavior.
Regards,
Ted
http://www.etf.com/sections/index-investor-corner/swedroe-prospecting-returns?nopaging=1
