FYI: We cover flows all the time, but you might be surprised where the revenue actually is in ETFs.
ETF flows tell us a lot—mostly about investor sentiment. Big flows mean enough buyers were in the market long enough to trigger creations. But with expense ratios as low as .03%, is anyone actually making any money in the ETF business?
Regards,
Ted
http://www.etf.com/sections/blog/how-make-money-etf-business?nopaging=1