FYI: Apple is the world’s most valuable brand, according to the latest Interbrand ranking.
Measured across three components, the ranking looks at the impact of brand on business growth. A brand value of over $178 billion sees Apple top the ranking.
Tech is the most valuable sector in this year’s ranking. Fourteen brands are valued in excess of $600 billion. In an article, Interbrand’s Associate Technology Director, Johnny Trinh, argues that these technology brands “have redefined and shaped the way we work, live, and continue to grow”.
Regards,
Ted
http://ritholtz.com/2016/12/worlds-valuable-brands/
