FYI: Below are the results of a question we ask consumers regarding online retailer purchases during the past month. Overall, the competition in the space has remained consistent throughout our survey series as Amazon (AMZN) keeps the top spot followed by eBay (EBAY) and Groupon (GRPN). Interestingly, while the percentage of consumers making purchases at many of the retailers we survey has stayed constant throughout this series, only Amazon and Etsy have seen growth when it comes to this metric. Also, this month we saw the beginnings of the seasonal uptick for purchased items as all retailers saw increases except for Groupon, which fell slightly.
The most amazing part about this data series is that a whopping 58.9% of survey participants said they purchased an item on Amazon.com over the past month. For a survey that’s balanced to US census population figures, this shows just how big the Amazon presence is when it comes to shopping in 2016. More than half the country is now using Amazon to buy goods on a regular basis!
Regards,
Ted
https://www.bespokepremium.com/think-big-blog/amazons-amazing-numbers/
