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Aligning Your Investments With What Motivates You

FYI: Alpha. Beta. Gamma. Phi.
The letters could be the name of a college honor society or maybe a fraternity or sorority. But in finance, they represent the progression of thinking about investments and how to judge them. Phi is the newest one.
Regards,
Ted
http://www.nytimes.com/2016/10/29/your-money/aligning-your-investments-with-what-motivates-you.html?rref=collection/timestopic/Investments&action=click&contentCollection=your-money&region=stream&module=stream_unit&version=latest&contentPlacement=1&pgtype=collection&_r=0
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