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Are Do-Good Companies Really Doing Much Good?

FYI: A company can always claim to follow “sustainable” policies, which may be enough to qualify it for inclusion in, say, a carbon-free mutual fund or a gender-equality ETF.

But how can an investor know if such a company really is having an impact on climate change or sex discrimination with its business practices and policies?
Regards,
Ted
http://www.wsj.com/articles/are-do-good-companies-really-doing-much-good-1467684698
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