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Larry Swedroe: A New Factor-Based Approach To Classifying And Measuring The Performance Of SRI Funds

FYI: The goal of sustainable, or socially responsible, investing (SRI) can be characterized as “doing well by doing good.” The implication of such double-bottom-line investing is that you are seeking not only profitable investments, but also investments that meet your personal standards
Regards,
Ted
http://mutualfunds.com/equity-funds/new-factor-based-approach-to-sri-mutual-funds/
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