FYI: There is a new and growing movement in our industry toward so-called evidence-based investing (which has much in common with evidence-based medicine). As Robin Powell puts the problem, “[a]ll too often we base our investment decisions on industry marketing and advertising or on what we read and hear in the media.” Evidence-based investing is the idea that no investment advice should be given unless and until it is adequately supported by good evidence.
Regards,
Ted
https://rpseawright.wordpress.com/2016/03/18/alternatives-to-being-an-evidence-based-financial-advisor/