FYI: Many investors gauge their advisor’s value by comparing their portfolio’s performance to “the market.” Often, the market—which is generally understood to be the Dow Jones industrial average or the S&P 500 Index—outperforms a professionally managed, broadly diversified portfolio.
Needless to say, this gives many investors pause, or maybe even heartburn, at times. Here’s what’s important to remember:
Your advisor’s job is to move you along the road to your long-term goals and to help you avoid the dangers when it gets bumpy along the way.
Regards,
Ted
http://www.etf.com/sections/etf-strategist-corner/when-beating-market-isnt-point?nopaging=1
