"It’s no surprise employers are beginning to understand the power of student loan repayment to lure and retain top talent. Nearly 40 million Americans have student loan debt worth an estimated $1.2 trillion and getting some help with it seems to be an attractive proposition. About 55% of current students, recent college graduates and prospective college students said they would prefer student loan repayment help to company-sponsored health insurance, according to a recent survey from ionTuition, an online platform that helps borrowers manage their student loans."
From:
marketwatch
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