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Media Relations Tips for Pumping Your ETF Products

heezsafe
edited October 2015 in The Bullpen
From ETF bootcamp to Morningstar ETF, industry has eyes on what makes a successful ETF.

http://www.iris.xyz/public-relations/etf-bootcamp-morningstar-etf-industry-has-eyes-what-makes-successful-etf
Timing: Time is of the essence, but not always.
Messaging: Make your ETF part of the news stream.
Broadcast: Think of everything you learned as a kid, and do the opposite.

"Position yourself as a thought leader."

I wonder if @Charles was (over?)exposed to some of this "euphemistic brew" while attending the M* ETF Conference?
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