FYI: According to the 2015 Advisor Brandscape report from Cogent Reports, across 10 leading brand attributes, the extent to which advisers trust an asset manager has the greatest impact on whether or not they will consider investing with that company in the future. Cogent Reports also found that the impact of trust exceeds that of more traditional purchase drivers such as perceptions of reliability, consistency of performance, or information and guidance.
“It’s clear from these findings that even some of the biggest asset managers still have their work cut out for them in building greater trust among RIAs,” said Meredith Lloyd Rice, senior research director and lead author at Market Strategies, in a news release.
Following are the 10 mutual funds advisers trust most.
Regards,
Ted
1. American Funds
2. Franklin Templeton
3. BlackRock Funds
4. Vanguard
5. Fidelity Investments/Advisor Funds
6. OppenheimerFunds
7. MFS Investment Management
8. T. Rowe Price
9. First Eagle
10. Dimensional Fund Advisors
From Cogent Webslite:
Across four of the five primary retail distribution channels, American Funds, Franklin Templeton and BlackRock are the most trusted brands. However, among RIAs only, American Funds remains in the top three, trailing Vanguard and DFA.
“It’s clear from these findings that even some of the biggest asset managers still have their work cut out for them in building greater trust among RIAs,” said Rice. “But with so much focus on this increasingly important channel, we expect nothing less than an all-out effort to win that trust.”
Comments
Huh? Isn't that what you "trust" them to do?
Regards,
Ted