FYI: Barry spoke with Scott Galloway, Professor of Digital Brand and Marketing at NYU Stern.
Galloway has founded and sold several companies, including Red Envelope, Prophet and L2 digital. In 2010, he created the Digital IQ Index, a global ranking of prestige brands’ digital competence. The index tracks brands across 850 data points, including Site & E-Commerce, Digital Marketing, Social Media, and Mobile.
Our conversation discusses the massive changes in e-commerce and how traditional brick and mortar stores have regained the upper hand. The changes are not what you expect. Galloway also discusses “the four horseman of technology” — Amazon, Apple, Facebook and Google. His insights are provocative and fascinating.
Regards,
Ted
http://www.ritholtz.com/blog/2015/06/mib-scott-galloway-nyu-stern/print/The Four Horseman: Scott Galloway:
