FYI: (Build It And They Will Come) Just when you thought is was safe to go back into the water, here comes more niche ETF's that won't be around in another year or so.
PureFunds, the brains behind the PureFunds ISE Cyber Security ETF (HACK), is looking to enhance its technology cred with plans for two more funds focused on the tech space as a follow-on to the exceedingly well-received HACK
Regards,
Ted
http://www.etf.com/sections/daily-etf-watch/daily-etf-watch-sons-hack-on-way
Comments
The other two funds they're rolling out .... yawn. Nothing to see here, not really sure why they're needed anyway.