FYI: Nobody wants to watch the Discovery Channel. 2.9 million people viewed “Naked and Afraid.” But a hundred million paid for it. More than a buck a month. The CEO made $156 million. Now what?
Lawsuits.
Verizon is following the customer, allowing its FiOS TV subscribers to pick and choose channels. And the content providers are going nuts!
Sound familiar?
Let me analogize for you.
A CD cost $12. But people only wanted to hear one song. There was no other way to get it than to purchase the album. The labels liked the income and the acts believed the other nine tracks had value, but not to the ultimate customer, who didn’t care and oftentimes didn’t believe in the act at all, moving on to someone else soon thereafter.
What changed the equation?
PIRACY!
Regards,
Ted
http://www.ritholtz.com/blog/2015/05/the-great-unbundling/print/
