FYI: Mutual fund marketers call the investment strategy "smart beta." Morningstar, the research company known for its five-star fund ratings, calls it "strategic beta." Vanguard founder Jack Bogle calls it "stupid." But whatever you call the strategy, which tries to deliver better risk-adjusted returns by tweaking conventional market indexes, investors want more of it.
Regards,
Ted
http://www.cnbc.com/id/102500144
