FYI: In addition to our monthly Consumer Pulse Report, we send clients weekly updates after digging deeper into the data.
The progression below will show you that A) a higher percentage of women own an iPhone compared to men, B) Women are less
interested in the Apple Watch compared to men, but interest has declined across the board, and C) Women who have learned about
the Apple Watch are less likely to purchase it than men who have learned about it. This is especially true of 18-24 year-old women,
who registered the highest percentage of iPhone owners
Regards,
Ted
https://www.bespokepremium.com/think-big-blog/who-will-buy-the-apple-watch/
