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Apple's (AAPL) Smartphone Dominance

FYI Smartphones are a key area of interest in our survey work at Bespoke Market Intelligence. On a quarterly basis, we run a detailed survey on Apple and its competitors to look for ahead-of-the-curve product trends. In our monthly Consumer Pulse survey of 1,500 US consumers, we also ask questions about smartphones to track the Apple vs. Samsung battle for dominance. One of the questions we ask smartphone owners in our monthly Pulse survey is which brand of phone do they plan to purchase next. This helps identify retention rates for the various smartphone makers. As shown below, Apple (AAPL) is dominating in this regards, with 50.9% of smartphone owners planning on purchasing an Apple smartphone next. Samsung ranks second at 31.8%, followed by LG way down at 5.6%.
Regards,
Ted
http://www.bespokeinvest.com/thinkbig/2015/2/4/apples-aapl-smartphone-dominance.html?printerFriendly=true

Comments

  • It's all in the ecosystem.
  • You're right- those newfangled portable phones do have a lot of echo.
  • edited February 2015
    Article: Nine I-Phones Sold Every Second
    http://www.zdnet.com/article/nine-iphones-sold-every-second/

    "Over the 91 days that works out at 818,329 iPhones a day, or 34,097 every hour, or 568 every minute. That works out at more than nine iPhones sold a second, for every second for the 91-day period."
    -
    PS: I am the last person on the planet without a smart phone.:)
  • hank said:


    ...PS: I am the last person on the planet without a smart phone.:)

    No, you have a lot of company. Just add "Sent from my iPhone" to your stuff.

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