FYI: After several months where sales were negatively impacted by consumers awaiting the new revamped F-150 truck, sales of Ford trucks rebounded in a big way in the month of January. In the first month of 2015, Ford announced sales of 54,370 F-series trucks, representing a 17% increase versus of January of last year. This was the highest reading for the month of January since 2004 and the eighth highest reading for the month of January since 1996. Sales of pickup trucks are often a sign of strength or weakness in the small business and construction sectors as these types of businesses are the most common users of these vehicles. While much of this month's strength is likely attributable to pent up demand from consumers waiting for the new model to of the Ford F-150 to be released, it helps to alleviate fears that the weakness we saw in prior months was related to a slowdown in the economy.
Regards,
Ted
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