FYI: Industry lore has it that strategic beta funds are slowly stealing market share from vanilla ETFs, but that's not what 2014 fund flows data shows.
Plain-vanilla funds are as dominant as ever, with healthy inflows in proportion to their market share. ETF investors continue to favor these funds' low-cost, straightforward access to global securities markets.
Strategic funds—so-called "smart beta"—are indeed gathering assets faster than the overall industry, and faster than vanilla funds
Regards,
Ted
http://www.etf.com/sections/blog/etf-investors-loved-vanilla-funds-2014?nopaging=1
